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Startups must focus on tier 2 and 3 cities: DPIIT Secretary Anurag Jain

Startups must focus on tier 2 and 3 cities: DPIIT Secretary Anurag Jain
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By PTI Apr 28, 2022 1:18:04 PM IST (Updated)

DPIIT Secretary Anurag Jain said "We should not forget the rural markets, tier 2 and 3 cities. The rural market will grow very fast... In our solutions, we should always remember whether my solution is sustainable or not." Jain was speaking at CII's Global Unicorn Summit Nurturing 1000 Unicorns by 2030."

The government has taken several steps to strengthen the startup ecosystem and startups should focus on tier 2 and 3 cities, which holds huge business opportunities, DPIIT Secretary Anurag Jain said on Thursday. Department for Promotion of Industry and Internal Trade (DPIIT) Secretary also called upon startups to look for sustainable solutions for the problems being faced by society at large.

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"We should not forget the rural markets, tier 2 and 3 cities. The rural market will grow very fast... In our solutions, we should always remember whether my solution is sustainable or not," Jain said at CII's Global Unicorn Summit Nurturing 1000 Unicorns by 2030."
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He added that India's startup ecosystem is the third-largest in the world and the country is second highest in adding the number of unicorns.
"Now we are adding 80 startups every day and that pace is the highest in the world... We can hope to become the largest startup ecosystem in the world in the times to come... More than half of the startups come from tier 2-3 cities," he added.
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