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    Bombay High Court restrains Sebamed commercials from all mediums

    Bombay High Court restrains Sebamed commercials from all mediums

    Bombay High Court restrains Sebamed commercials from all mediums
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    By CNBCTV18.com  IST (Updated)

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    The Bombay High Court on Monday granted an ad-interim ex-parte injunction to Hindustan Unilever Limited (HUL) in a suit filed by the company against the advertisements of Sebamed

    The Bombay High Court has granted an ad-interim ex-parte injunction to Hindustan Unilever Limited (HUL) in a suit filed by the company against the advertisements of Sebamed that had claimed that its cleansing bar had the perfect pH level for sensitive skin.
    "Pending hearing and final disposal, Defendant, its parent company, group companies, subsidiaries, directors, servants, officers, employees, representatives, agents, advertising agencies restrained from using, publicly communicating its ad campaign under challenge on all platforms including TV commercials, hoardings, banners in any language or in any manner, " the court said.
    In its advertisement, Sebamed had claimed that Dove, Lux and Pears, the soap brands that HUL has been marketing for decades, had higher pH value, which harmed sensitive skin.
    Sebamed claimed Dove has a pH level of 7, while that of Pears, Santoor and Lux is the same as the pH level of detergent bar Rin (10).
    Meanwhile, HUL also responded with a newspaper advertisement, saying dermatologists trusted Dove.
    "Our brands are best-in-class and deliver fully on the promises...backed by strong tech, science, clinical evidence and decades of expert and consumer-backed testing, enjoying strong brand loyalty. We will take suitable action as we deem fit," HUL said on Sunday.
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