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BACKSTORY: The Nirma charge that changed Hindustan Levers

Updated : April 19, 2021 08:11:32 IST

It is to HUL’s credit that it used the nudge from Nirma to rejig its own product portfolio and pricing to launch an able rival.
In 1969, Karsanbhai Patel, a chemist at the Gujarat Minerals Development Corporation, set up a small household business.
BACKSTORY: The Nirma charge that changed Hindustan Levers
Published : April 19, 2021 08:08 AM IST

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