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BACKSTORY: How Ranveer 'Ching' propelled India's biggest desi Chinese brand into a new orbit

Updated : December 15, 2020 04:48:49 IST

In this 2018 interview, Capital Food founder Ajay Gupta spoke about the reason for getting into the business of desi Chinese cuisine, how he chose the name of brand and its brand ambassador.
Through this series titled Backstory, we revisit the archives of CNBC-TV18 to bring you the behind-the-scene activity, little known facts, trivia about significant events and brands.
Published : November 23, 2020 04:35 PM IST

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