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Business

Brand antidote for brand managers!

Updated : June 24, 2020 06:10 PM IST

In the new normal, "business as usual" may seem abnormal but that is not a reason enough for brand managers to fade into the background.
It is vital for brand managers to address the current crisis by empathising with the distraught public at large and extending genuine help and support to concerned clients in particular.
Brand antidote for brand managers!

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