Business BACKSTORY: How Cadbury chose Amitabh Bachchan to be its mascot after bar-of-worms crisis Updated : November 22, 2020 04:11 PM IST Getting Amitabh Bachchan on board to clear the air on the worm controversy was not an idea of Cadburys' top brass. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.