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Bharat Puri narrates Pidilite’s journey to success

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Speaking at Motilal Oswal’s 25th Wealth Creation Study -- Bharat Puri, Managing Director of Pidilite Industries narrated the company’s journey to success.

The waterproofing market is worth Rs 7,000 crore, and Pidilite is the market leader in this segment. Lower prices of crude — a key raw material — is working to Pidilite’s advantage at this point. Also, if there is a flight to safety, Pidilite will benefit.
Speaking at Motilal Oswal’s 25th Wealth Creation Study -- Bharat Puri, Managing Director of Pidilite Industries narrated the company’s journey to success.
“Over time if I were to tell you what is the Pidilite formula – spot unserved, underserved categories which are commodities and fill those not with the product, but with a brand. Then work tirelessly with both consumers and users until you create the category, and then you repeat it again,” he said.
For full interview, watch the video