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This article is more than 11 month old.

60% sellers on Day 1 of Flipkart's Big Billion Days sale from beyond tier 2 cities

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Day one trends suggest that around 60 percent of sellers were from tier 2 cities and beyond including small cities such as Talcher, Velur, Sohagpur, Sindi among others.

60% sellers on Day 1 of Flipkart's Big Billion Days sale from beyond tier 2 cities
Flipkart has highlighted early indicators from Day 1 of The Big Billion Days 2020 festive sale, with trends showing more new online shoppers are coming from tier 3+ towns, and a majority of sellers participated are from tier 2 cities and beyond.
Here are some highlights from Day 1 of Flipkart's annual sale event:
  • 50 percent of new customers were from tier 3+ cities, across categories.
  • Sellers from tier 2 cities and beyond are seeing growth on the e-commerce platform.
  • Local MSMEs from over 2,550 pincodes saw demand coming in from across the country.
  • Sellers from 167 cities participated in the online sale for the first time
  • Around 60 percent of sellers were from tier 2 cities and beyond including small cities such as Talcher, Velur, Sohagpur, Sindi among others.
  • Top performing tier 2 seller cities included Jaipur, Surat and Panipat.
  • Popular products
    • The home category witnessed 53 percent new customers
    • Large appliances plus beauty and general merchandise witnessed a near 50 percent increase in new customers, all from tier 3 cities
    • Moreover, there was a 75 percent increase in prepaid transactions and one of every five purchases was in the high-ticket segment like mobiles, furniture, large appliances and electronics, which were driven via the EMI option.