Aviation Why you should book your ticket directly with airlines Updated : October 09, 2018 12:16 PM IST Airlines started to build better products and experiences for customers who booked via their own sites. OTAs have been able to copy some of the features launched by airlines, such as free cancellation, but they come at a cost. Bottom line: airlines have been able to build a stickier product in the long run. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.