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Why Vistara launched a new type of fares that has divided the industry — its top executive explains

Updated : August 03, 2018 12:09:18 IST

Vistara surprised industry observers when it announced its “Freedom Fares” — fares that include an “Economy Lite” fare but do not include a complimentary meal.
“Lite” fares do not mean Vistara is now an LCC – these fares are designed to address the most price sensitive segment more effectively than in the past and aligns the cost of serving that segment with the product attributes that are valued by that segment.
Why Vistara launched a new type of fares that has divided the industry — its top executive explains
Published : August 03, 2018 07:16 AM IST

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