Aviation Why forecasting demand patterns is a challenge for India’s airlines Updated : August 22, 2019 12:09 PM IST To cater to exponential growth, airlines in India have undertaken several technology initiatives. What works well in the west does not necessarily work as well in developing markets like India. As automation increases and algorithms become even more pervasive, airlines cannot simply rely on machine outputs for demand predictions. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.