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Vistara-General Bakshi episode: The huge social media challenge airline managers face

Updated : April 25, 2019 12:40 PM IST

Vistara was recently in the news for a tweet featuring General GD Bakshi that ignited a firestorm.
Owing to the power of social media airlines necessarily have to engage for a variety of outcomes.
For airlines that embrace this ecosystem, they require both outstanding content and influencers to drive home the messages.
Vistara-General Bakshi episode: The huge social media challenge airline managers face

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