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This strategy of IndiGo to beat competitors has not got much attention

Updated : October 10, 2018 06:27 AM IST

Last week, IndiGo announced flights to Phuket and Male, just before GoAir’s international foray into these very routes.
This strategy is called Network Mirroring and usually only an airline of IndiGo’s size indulges in it.
This also alows IndiGo to price below competitors, a tactic complemented by the airline’s large cash reserves and low per unit costs.
This strategy of IndiGo to beat competitors has not got much attention
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