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    SpiceJet, JetBlue promote each other on Twitter without formal arrangement

    SpiceJet, JetBlue promote each other on Twitter without formal arrangement

    SpiceJet, JetBlue promote each other on Twitter without formal arrangement
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    By Anu Sharma   IST (Updated)

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    In a rare kind of association, India's low-cost airline SpiceJet and the US-based JetBlue Airways have been advertising each other on micro-blogging platform Twitter.

    In a rare kind of association, India's low-cost airline SpiceJet and the US-based JetBlue Airways have been advertising each other on micro-blogging platform Twitter.
    "You had us at Namaste. Say hello to 60+ destinations in India, the Middle East and Southeast Asia with India’s favorite low-cost carrier, SpiceJet #Ad," JetBlue Airways wrote on Twitter.
    SpiceJet also advertised about the "award-winning service" of JetBlue.
    "Explore 100+ destinations in the U.S., Latin America and Caribbean with JetBlue’s award-winning service and everyday low fares. Book now. #Ad," JetBlue wrote on Twitter.
    SpiceJet has called this an experiment in cross-promotional activities and says that it has not "formally" partnered with JetBlue.
    "Please note, this new approach of highlighting new, non-partner airlines is aimed at driving awareness of carriers that may appeal to JetBlue travellers," SpiceJet clarified to queries on Twitter.
    JetBlue maintained that it has not entered into any formal arrangement with SpiceJet and is only evaluating opportunities as of now.
    "At this time we are only evaluating cross-promotional opportunities. We have not formally partnered with JetBlue. Also, SpiceJet  advertising will appear on JetBlues website as well, driving awareness of our own brand in a market we do not serve," replied JetBlue to a Twitter query.
    JetBlue is also a low-cost carrier with its base at John F Kennedy International Airport in New York.
    The cross-promotional exercise has led to some confusion among the people leading to a host of queries on this arrangement on Twitter.
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