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    Delhi airport and airlines in Twitter banter: Together in the air, together on ground

    Delhi airport and airlines in Twitter banter: Together in the air, together on ground

    Delhi airport and airlines in Twitter banter: Together in the air, together on ground
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    By Anu Sharma   IST (Updated)

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    All planes may be on the ground since March 25 but the spirit of airlines and airports remains high on the micro-blogging platform of Twitter.

    All planes may be on the ground since March 25, but the spirit of airlines and airports remains high on the micro-blogging platform of Twitter.
    IndiGo today started a good-natured banter with Vistara on Twitter, asking the aubergine airline about not "flying higher" these days. 'Flying higher' is one of the advertising campaigns of Vistara, which is 51 percent owned by Tata Sons and 49 percent by Singapore Airlines.
    Vistara promptly responded to IndiGo's query and said that being on ground is a wonderful thing these days. Not just that, Vistara also roped in another competitor in the banter. Tagging GoAir, which calls its passengers 'smart flyers,' Vistara confirmed with GoAir that flying would not be the 'smart' choice.
    GoAir, the Wadia Group-owned airline, agreed with Vistara and said that staying home is a safe feeling right now. The low-cost carrier, which had about 10 percent share in the domestic market until February, brought in its budget carrier friend AirAsia India to the chat.
    AirAsia India, which is a joint venture between Tata Sons and AirAsia group, had about 7.3 percent share in the domestic aviation market until February. The airline then passed on the baton to SpiceJet, by saying that staying home is the red, hot and spicy thing to do right now. Red, hot and Spicy is a brand campaign of SpiceJet.
    SpiceJet, which is the only airline with a separate cargo segment called SpiceXpress, is one of the private airlines transporting essential goods and medical equipments amid novel coronavirus outbreak. IndiGo has also been using its passenger aircraft to operate cargo operations for transporting essential items and medical equipments and has operated over 30 such relief flights free of cost.
    Today's banter then moved on to include the Delhi airport. The Twitter platform of Delhi airport is known to initiate playful exchange of messages with airlines. Its Valentine's day banter with airlines had also become widely popular.
    After SpiceJet tagged Delhi airport on the thread, the largest airport of the country had a very simple message to all airlines: Together in the skies, and together on the ground too.
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