Aviation As part of cost cutting, Jet Airways tries new distribution strategy Updated : March 15, 2019 10:14 AM IST The airline has been working on a massive project to make the airline’s cost of sales cheaper. India, for all its IT savvy, still buys about 85 percent of their tickets from travel agents, including OTAs, corporate travel agents and retail agents. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.