With nimbler bikes, Harley sharpens Asia focus to revive growth
Updated : July 31, 2018 11:33 AM IST
Harley-Davidson Inc is launching lightweight motorcycles in Asia and electric bikes globally in the hope of reviving demand, as it faces falling sales in the United States and the threat of trade tariffs adding to its costs.
The 115-year-old Milwaukee-based company, known for its heavy touring motorcycles, is trying to boost overseas sales and scrambling to revamp operations as its mainstay customer base ages.
Harley wants to woo younger buyers, particularly in fast-growing Asian markets including China and India, with nimbler motorcycles that have smaller engines.
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