Auto Why automobile companies are betting big on the festive season Updated : October 16, 2018 12:13 PM IST Car dealers and industry sources admit that high fuel prices definitely kept the customers away in September. Rupee depreciation and volatility in the markets has also made the customer cautious. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.