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    What Maruti's annual sales data reveals about changing preferences of car buyers in India

    What Maruti's annual sales data reveals about changing preferences of car buyers in India

    What Maruti's annual sales data reveals about changing preferences of car buyers in India
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    By Wasi Manazir   IST (Updated)

    Mini

    Maruti has reported its lowest sales since December 2018. India’s largest carmaker sold 1,43,245 units in April 2019 down from 1,72,986 units, a decline of 17.2 percent from the year ago period.

    Domestic buyers are showing a preference for utility vehicles over smaller cars, April sales data from Maruti Suzuki shows.
    Maruti has reported its lowest sales since December 2018. India’s largest carmaker sold 1,43,245 units in April 2019 down from 1,72,986 units, a decline of 17.2 percent from the year ago period.
    Maruti sells every second car sold in India.
    Ciaz collapse
    The demand for Maruti’s mid-size offering, Ciaz, has completely collapsed over past few months. The sedan’s sale has almost halved to 2,789 from 5,116 units sold in the same period last year. The model has shown steady decline over the past few months and saw a brief upsurge in March, but the larger trend has been downwards.
    Ciaz’s failure has meant that Maruti hasn’t been able to dominate the sedan segment the way it does the mini and compact markets. Its competition in the segment, which includes the likes of Hyundai Verna, Honda City, and Volkswagen Vento, will be boosted as a consequence of Ciaz’s decline.
    Big is in
    While Maruti vehicle sales have declined across the board, sales in the utility vehicles category, which includes Gypsy, Ertiga, S-Cross, and Vitara Brezza models, have increased. The carmaker sold 22,035 utility vehicles in April 2019 up from 20,804 units in the same month last year, a rise of 5.9 percent.
    In comparison, the mini vehicle segment, the highest selling segment for Maruti over the years, has shown a steep decline.
    Maruti’s mini vehicle segment, which comprises of Alto and the old version of Wagon R, declined 39.8 percent to 22,766 units. Compact vehicle segment that comprise Swift, Celerio, Ignis, Baleno, Dzire, Tour S, and the new version of Wagon R, also dropped by 13.9 percent.
    It makes for an unpleasant reading for Maruti as Dzire, Alto, Swift, Baleno, and Wagon R made the top 6 of the highest selling cars in the country last year, according to data from Carwale.
    Super carrier
    Maruti Suzuki’s first commercial vehicle, Super Carry, reported strong sales figures. The company sold 2,319 units of Super Carry, a 50.2 percent increase from the 1,544 units it sold in April last year.
    However, sales of Maruti’s MPVs, Eeco and Omni—which will be discontinued in October 2020—dropped 26.7 percent YoY, down 11,649 units from 15,886 in April 2018.
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