'Still sweating & slaving away at it', Anand Mahindra responds to Elon Musk on auto industry woes

Mini

Elon Musk also highlighted how established carmakers have an inherent advantage over newcomers to the sector.

'Still sweating & slaving away at it', Anand Mahindra responds to Elon Musk on auto industry woes
A day after Elon Musk spoke about the challenges of creating a profitable car manufacturing company, billionaire businessman Anand Mahindra said he agrees with the Tesla CEO.
“You said it, Elon Musk. And we’ve been doing that for decades now. Still sweating & slaving away at it. It’s our way of life…,” the chairman of the Mahindra and Mahindra group tweeted Musk.
On Monday, Musk had said that “production was hard” in automobile manufacturing. “Production with positive cash flow is extremely hard,” his tweet read.
Musk’s comments were in response to a Twitter user who had shared an excerpt from the new book from James Dyson, the famed billionaire, inventor, entrepreneur and founder of Dyson Limited. Dyson had highlighted how the company was trying to build an electric car but was unable to do so due to the high costs of production and runoff costs.
“Because we were new kids on the automotive block, suppliers charged us more, which meant the bill for the parts would be as much as 25 percent higher than those sold to existing manufacturers, making the car expensive to produce,” Dyson wrote in his book ‘Invention: A Life’.
“On top of this was the obvious fact that the fewer cars you make, the higher the cost per car. At a relatively low volume, we would have to sell the car at $210,000. There are not many people who will buy a car at this price,” he added.
Musk also highlighted how established carmakers have an inherent advantage over newcomers to the sector. Musk tweeted, “Large incumbent carmakers sell their cars at low to zero true margin. Most of their profit is selling replacement parts to their fleet, of which 70 percent to 80 percent are past warranty. Like razors & blades.”