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Royal Enfield names Shubhranshu Singh as head of global brands

Updated : May 31, 2018 08:06 AM IST

Singh is expected to oversee the continuing expansion of the brand globally.

On Wednesday, Royal Enfield launched the Classic 500 Pegasus limited edition bikes.

Motorcycle maker Royal Enfield has named Shubhranshu Singh, former marketing head at Star Sports, as the head of global brands. Singh confirmed his new role through an update on his LinkedIn profile.

Gurugram-based Royal Enfield has expanded aggressively in the global market in recent years, making significant inroads into North America, Europe, Japan and Australia. Singh is expected to oversee the continuing expansion of the brand globally.

Singh, who has previously served as a marketing manager at HUL, was also a marketing director at Visa and Diageo India, prior to joining Star Sports.

He started his career in 1999 with HUL as an area sales manager, managing sales and distribution for the soaps and detergents portfolio in Punjab, Himachal Pradesh, Jammu and Kashmir and Chandigarh.

Singh holds an MBA degree in international business from the Indian Institute of Foreign Trade. He is also a Bachelor of Electronics from the Birla Institute of Technology.

On Wednesday, Royal Enfield launched the Classic 500 Pegasus limited edition bikes. Modelled on the 'Flying Flea' range of motorcycles made by the company during the World War II, only 250 units will be sold in India and 750 will be sold internationally. The bikes are priced at Rs 2.49 lakh on road in Mumbai.

Royal Enfield names Shubhranshu Singh as head of global brands

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