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Royal Enfield aiming at creating disruption in the mid-weight bike segment, says Eicher Motors CEO Siddharth Lal

Royal Enfield aiming at creating disruption in the mid-weight bike segment, says Eicher Motors CEO Siddharth Lal

Royal Enfield aiming at creating disruption in the mid-weight bike segment, says Eicher Motors CEO Siddharth Lal
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By Parikshit Luthra  Nov 15, 2018 11:52:15 AM IST (Updated)

The machines were jointly produced by tech and design teams at the company's Chennai and UK facilities.

Royal Enfield is aiming at creating disruption in the mid-weight motorcycle segment across the world, said Siddharth Lal, CEO of Eicher Motors, the company's parent organisation, adding that the bike marker wants to take the 500cc market in the years to come.

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Lal said that while the company will focus on its traditional markets such as US, UK and Japan, it would look at adding countries like Colombia, Brazil and Indonesia to the list.
The company on Wednesday launched its much awaited twins in India: the Interceptor 650 and the Continental GT650, priced at Rs 2.6 lakh and Rs 2.65 lakh (both ex-showroom), respectively. Whereas, the chrome models have been priced at Rs 2.7 lakh and Rs 2.85 lakh ex-showroom. The highly competitive prices make it clear that the company wants to capture a big chunk of the premium segment.
The bike maker is betting big on the twins to ensure a larger global presence for Royal Enfield. The machines were jointly produced by tech and design teams at the company's Chennai and UK facilities.
The Oragadam plant near Chennai would be used to roll out motorcycles not just for the Indian market but also for global markets. "We feel that in the years to come, 50 percent of the business for the twins will come from overseas markets," said a company source.
860 dealers across the country will be selling the newly launched motorcycles. The bikes can now be booked online and at dealerships across the country.
The continental twins were launched in California earlier this year and were also showcased in Milan. The company has drawn inspiration from the 1960 Interceptor which was launched in the US and Canada. "The idea is to have British roots with an Indian soul" said a senior official of the company.
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