Dedicated to the vision of a sustainable future, Toyota Kirloskar Motor (TKM) is focused on partaking in social contribution activities as vital part of their business. They draw these principles from their founder, Kiichiro Toyoda. Their vision, philosophy and guidelines are true reflections of their commitment for a sustainable future. Toyota believes in an integrated approach where they engage with stakeholders across their value chain, and take actions to create an impact on different dimensions such as social, economic, environment and business.
Toyota’s focus in India has been to steadily work towards sustainable growth. They are working on solving larger issues faced by the nation than just manufacturing world-class cars. This thought process drives their production system, products and services, national campaigns, and all daily operations to ensure their products have low emissions, save fuel, conserve energy, and provide safety.
Since 2000, they have been focusing on the holistic development of the community—CSR at Toyota India pre-dates the CSR law mandate by over a decade. They have been addressing societal issues through their work that is aligned to five thematic pillars: skill development, road safety, education, environment, and health and hygiene. Interventions in these areas contribute to almost 10 Sustainable Development Goals out of 17, and to more than 9 national development priorities. So far, TKM CSR is proud to have enriched 14,37,632 lives through their multifold efforts.
They believe in engaging their stakeholders across the ecosystem to deliver sustainable impact. All their CSR activities are implemented with a long-term vision and are rooted in the issues that are important to local communities.
Between 2017 and 2018, they have strengthened their CSR activities especially in education, environment, health and hygiene by focusing on the sustenance of their interventions. They have established two model schools to provide quality education; rejuvenated a community lake to improve the underground water table and protect natural resources; provide a Mobile Medical Unit to extend accessible healthcare to rural population and strengthen the government health system; and launched ICARE—employee volunteer platform.
From the very first intervention, TKM CSR is striving for holistic and sustainable development. To attain that, a continuous community engagement and ownership is very crucial. TKM believes that focusing on the development of children will help lead in that direction, where children act as change makers of tomorrow. Thus, as a first step towards achieving sustainable community, TKM started working towards creating high quality education environment through Model School.
The next step towards sustainability is creating a ‘Model Community’, where TKM will work to improve education, livelihood, water, health and sanitation; while the community slowly takes the ownership of these interventions. Finally, the development will reach to a stage to scale to a ‘Model Village’, which can act as a proof of concept for others. And, all these efforts will lead to the ultimate goal to create a Self-Sustained Village by 2023.
Toyota also believes in the philosophy of ‘Respect the Planet’ and has relentlessly worked towards providing cleaner, greener, eco-friendly sustainable mobility solutions. The company is committed to the vision of a greener tomorrow and has announced their long-term commitment towards the Society and Environment through Toyota’s Global Environment Challenge 2050.
Encouraged by the positive response to the Green Me program, TKM has upgraded its vision to develop a state-of-the-art experiential learning centre, which is a repository of environmental know-how in the premises of TKM in an area of 25 acres. A solar plant of 0.5 MW and a rainwater harvesting pond of 26,000 m3 capacity has also been built to cater to the utilities for the Ecozone.
TKM has been able to prove its eco commitment with continuous improvements in Environmental Performance year-on-year. TKM is focused on achieving harmony between its manufacturing activities and the environment.
This is a sponsored article.