• SENSEX
    NIFTY 50
Auto

Harley pushes deeper into Asia with smaller bikes to kickstart growth

Updated : July 30, 2018 07:22 PM IST

The 115-year-old Milwaukee, Wisconsin-based company, known for its heavy touring motorcycles, is scrambling to revamp its operations by tapping into younger buyers, particularly in Asia, by offering nimbler motorcycles with smaller engines.
Harley will develop more accessible motorcycles with smaller engines of between 250cc and 500cc for Asia, including India, which the company said was one of its fastest growing markets in the world.
Harley pushes deeper into Asia with smaller bikes to kickstart growth
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more

You May Also Like

Live TV