Harley pushes deeper into Asia with smaller bikes to kickstart growth
Updated : July 30, 2018 07:22 PM IST
The 115-year-old Milwaukee, Wisconsin-based company, known for its heavy touring motorcycles, is scrambling to revamp its operations by tapping into younger buyers, particularly in Asia, by offering nimbler motorcycles with smaller engines.
Harley will develop more accessible motorcycles with smaller engines of between 250cc and 500cc for Asia, including India, which the company said was one of its fastest growing markets in the world.
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