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Ford bets on an electric Mustang to charge its turnaround

Updated : 2019-11-18 14:40:29

The Mustang Mach E electric sport utility vehicle Ford Motor Co unveiled in Los Angeles on Sunday is more than another car for the storied automaker. The Mach E has become within Ford a high-profile test for a restructuring that has been marred by profit warnings, costly quality problems and the troubled launch this year of another important vehicle, the Ford Explorer sport utility.

Ford Motor Co. shows the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan. The Mustang Mach E electric sport utility vehicle Ford Motor Co unveiled in Los Angeles on Sunday is more than another car for the storied automaker. The Mach E has become within Ford a high-profile test for a restructuring that has been marred by profit warnings, costly quality problems and the troubled launch this year of another important vehicle, the Ford Explorer sport-utility. REUTERS/Rebecca Cook
Ford Motor Co. shows the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan. The Mustang Mach E electric sport utility vehicle Ford Motor Co unveiled in Los Angeles on Sunday is more than another car for the storied automaker. The Mach E has become within Ford a high-profile test for a restructuring that has been marred by profit warnings, costly quality problems and the troubled launch this year of another important vehicle, the Ford Explorer sport-utility. REUTERS/Rebecca Cook
This is not the first time a challenge to reinvent the Mustang has emboldened Ford employees to break with convention during a rough patch in the company's history. The original Mustang launched in 1964 was derived from a mainstream Falcon compact car, and quickly became a hit, far outselling the company's projections. REUTERS/Rebecca Cook
This is not the first time a challenge to reinvent the Mustang has emboldened Ford employees to break with convention during a rough patch in the company's history. The original Mustang launched in 1964 was derived from a mainstream Falcon compact car, and quickly became a hit, far outselling the company's projections. REUTERS/Rebecca Cook
The SUV originally was to be what Ted Cannis, Ford's global director for electrification, called a
The SUV originally was to be what Ted Cannis, Ford's global director for electrification, called a "compliance" play - an electric variant of a front-wheel-drive internal combustion vehicle, aimed at generating emissions credits to comply with clean air regulations at low cost. There was no link to the Mustang's muscle car image.  REUTERS/Rebecca Cook
The charging socket is seen on Ford Motor Co's all-new electric Mustang Mach-E vehicle during a photoshoot at a studio in Warren. REUTERS/Rebecca Cook
The charging socket is seen on Ford Motor Co's all-new electric Mustang Mach-E vehicle during a photoshoot at a studio in Warren. REUTERS/Rebecca Cook
A digital dashboard is seen in the interior of Ford Motor Co's all-new electric Mustang Mach-E vehicle. REUTERS/Rebecca Cook
A digital dashboard is seen in the interior of Ford Motor Co's all-new electric Mustang Mach-E vehicle. REUTERS/Rebecca Cook
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