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Discover 100-cc launch my biggest career blunder: Rajiv Bajaj

Updated : November 23, 2018 07:05 AM IST

He noted that the Discover was a differentiating product when it was launched in 125-cc format, "offering mileage with a little fun," which was evident from the rising volumes.
However, Bajaj rued that the company is still the No. 2 player (in terms of bikes volumes) in the country because of the mistake it had made with the lower variant launch of the Discover and that things would have been different if it hadn't done so.
Discover 100-cc launch my biggest career blunder: Rajiv Bajaj

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