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As US market weakens, Harley-Davidson recruits new riders

Updated : June 28, 2018 06:35 AM IST

Beneath the rhetoric, Harley is a company that needs overseas growth to shore up a business that is shrinking in the United States, where retail sales fell 8.5% last year. International sales also fell, but by less than 4%.
The Motorcycle Industry Council says the median age of motorcycle owners increased from 32 to 47 since 1990. About 46% of riders are over 50; only about 10% are 30-34.
As US market weakens, Harley-Davidson recruits new riders
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