Tasmayee Laha Roy

Articles By Tasmayee Laha Roy

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Global brands make localisation their mantra to tap into $2.6bn Indian gaming market

Jan 23, 2023 3:28 PM

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Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India

Jan 11, 2023 7:53 AM

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Deltatech Gaming CEO Shivanandan Pare: More skilled women playing Poker on platform, expect a 70:30 men to women ratio soon

Jan 1, 2023 8:55 AM

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Brad Pitt to Ranveer Singh, Gucci to desi startups: Brands and consumers warm up to fluid fashion as gender stereotypes take backseat

Dec 31, 2022 10:47 AM

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Media Mavens: ​Embracing advertising in a privacy-first world will become critical, says OMD India's Anisha Iyer

Dec 30, 2022 7:39 PM

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PokerBaazi plans to spend around $15 million on marketing in 2023

Nov 28, 2022 10:52 PM

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Why are brands wrapping their messaging around Rap music?

Nov 28, 2022 10:20 PM

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Storyboard18 | NFT is not only the marketer’s shiny new toy; Gaming & esports show the way 

Nov 23, 2022 7:01 AM

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Capgemini's Virginie Regis: 'An agency can only be good if you brief them well'

Sept 12, 2022 6:04 PM

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The big break-up: What happens when influencer couples split?

Aug 21, 2022 11:40 AM

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How India's first Commonwealth Games medal in esports will affect brands' interest

Aug 12, 2022 4:22 PM

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There will be a complete change in how people perceive real money gaming: Deepak Gullapalli

Aug 10, 2022 8:08 AM

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Why Indian brands are advertising in NYC's Times Square

Aug 5, 2022 9:36 AM

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BCCI cricket sponsorship rights: What's in it for Mastercard?

Jul 28, 2022 5:07 PM

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NODWIN Gaming's marketing spends go over Rs 50 crore in the last one year

Jul 22, 2022 7:03 PM