Articles By Storyboard18

V S Mani’s GD Prasad on being a former ad man, Shark Tank, personal branding

storyboard18 | Feb 1, 2023 6:35 AM IST

Weekly Shorts: Is Facebook still relevant for influencer marketing?

storyboard18 | Feb 1, 2023 6:31 AM IST

How brands made a splash with movie associations

storyboard18 | Jan 31, 2023 9:57 PM IST

Levi Strauss’ Amisha Jain on Indian market trends, Lollapalooza and Deepika Padukone

storyboard18 | Jan 31, 2023 8:31 PM IST

Weekly Shorts: Decoding seeding, the role of key opinion leaders in influencer marketing mix

storyboard18 | Jan 23, 2023 3:30 PM IST

Motilal Oswal Group’s Raamdeo Agrawal: Goodwill takes 25 years to build, but takes 25 minutes to destroy

storyboard18 | Jan 10, 2023 10:58 PM IST

BYJU's Divya Gokulnath on 2022: The year of lessons, resilience, and India’s reckoning

storyboard18 | Dec 30, 2022 7:52 PM IST

Consumers are not necessarily drinking more, but they are drinking better: Diageo India CEO Hina Nagarajan

storyboard18 | Dec 23, 2022 6:43 AM IST

Infosys's global CMO Sumit Virmani explains why every business needs a digital marketing agenda

storyboard18 | Dec 22, 2022 8:26 PM IST

Weekly Shorts: How brands are using hybrid models for influencer collaboration

storyboard18 | Dec 20, 2022 4:31 PM IST

Wavemaker's global CEO Toby Jenner: Media and advertising have had a 'work hard, play hard' reputation

storyboard18 | Dec 20, 2022 3:39 PM IST

Bookstrapping: In conversation with Yuval Noah Harari, author of Sapiens and Unstoppable Us

storyboard18 | Dec 18, 2022 11:35 AM IST

Netflix’s Srivats TS and boAt’s Aman Gupta on the partnership to launch ‘Stream Edition’

entertainment | Dec 16, 2022 2:21 PM IST

Digital Marketing Mavericks: Zoo Media’s big bet on hyper-specialisation

storyboard18 | Dec 12, 2022 10:40 AM IST

Brain Matters: Marketing, decision making and the psychology of smell

storyboard18 | Dec 12, 2022 8:04 AM IST