Articles By

Saumya Tewari

Assistant Editor at Storyboard

Articles By Saumya Tewari

Jairam Sridharan, MD, Piramal Finance on the company's maiden ad campaign: Our aim is to create awareness

storyboard18 | Jan 11, 2023 6:37 PM IST

Pepsi's Saumya Rathor: We are building our muscle in the NFT space

storyboard18 | Dec 21, 2022 12:47 PM IST

Storyboard18 | Sports sponsorship is an investment not expense, says HCL Software Vice President

storyboard18 | Nov 23, 2022 7:06 AM IST

Criteo’s Brian Gleason says firm will build technology, engineering hub out of India

storyboard18 | Sept 27, 2022 11:48 AM IST

The rise and perils of employee influencers and founder brands

storyboard18 | Sept 21, 2022 2:07 PM IST

Exclusive: Mastercard's Raja Rajamannar on BCCI deal, cricket and sports marketing

storyboard18 | Sept 6, 2022 3:59 PM IST

Exclusive: Meesho mounts first massive celebrity-led festive campaign

storyboard18 | Sept 6, 2022 11:40 AM IST

EVolve 2022: Making EVs more desirable and accessible

storyboard18 | Sept 5, 2022 3:45 PM IST

Storyboard18: Kusha Kapila packs a punch for Tata Motors’ Punch

storyboard18 | Sept 3, 2022 8:27 PM IST

EVolve 2022: Industry needs to focus on steps to make reliable products, says Ather’s Nilay Chandra

auto | Aug 21, 2022 5:52 PM IST

There is an opportunity for building a better agency, not just a different one: Manja's Prajato Guha

storyboard18 | Aug 3, 2022 12:30 PM IST

Storyboard18 | Is trust in finfluencers crashing?

storyboard18 | Jul 8, 2022 11:37 AM IST

The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

storyboard18 | Jul 8, 2022 6:26 AM IST

Storyboard18 - Stacks & Strategies | Spotify and the case of programmatic audio ads: Are advertisers and users listening?

storyboard18 | Jul 5, 2022 3:44 PM IST

Wakefit creates viral advertisements taking help of Ikea Bengaluru entry and Google Translate

storyboard18 | Jun 29, 2022 11:26 AM IST

Storyboard18 - Stacks & Strategies | Rise of vernacular advertising on digital in India

storyboard18 | Jun 16, 2022 5:28 PM IST

Storyboard18 - Stacks & Strategies: Adtech Trends To Watch For

storyboard18 | Jun 14, 2022 11:11 AM IST

Storyboard18 - Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

storyboard18 | Jun 9, 2022 12:54 PM IST

Storyboard18 | Why agencies matter: Lessons from Layer’r deo ad disaster

storyboard18 | Jun 6, 2022 4:24 PM IST

Storyboard18 | Repeat offender? ASCI pulls up offensive Layer’r Shot deo ad

storyboard18 | Jun 3, 2022 10:53 PM IST

Storyboard18 | Brands need to level up to get women gamers

storyboard18 | Jun 3, 2022 11:51 AM IST

Storyboard18 | Should brands dissociate with influencers who promote toxic content?

storyboard18 | May 18, 2022 9:32 PM IST

Storyboard18 × Just Sports | What will sports marketing look like in 2022 & 2023?

storyboard18 | May 9, 2022 6:15 PM IST

Storyboard18 | What state tourism accounts mean for ad agencies

advertising | Apr 29, 2022 7:58 PM IST

Storyboard18 | 'Misinterpretation of the facts using 'Make in India' as a marketing tool wasn’t a good experience for me', Realme's Madhav Sheth

business | Apr 27, 2022 3:22 PM IST

Storyboard18 | Summer advertising heats up as temperatures soar

advertising | Apr 22, 2022 7:26 PM IST

Storyboard18 | Young consumers troll celebs featuring in tobacco ads

advertising | Apr 22, 2022 7:08 PM IST

Storyboard18 | Durex shifts focus to women's pleasure in new campaign

advertising | Apr 13, 2022 12:07 PM IST

Storyboard18 | New advertisers need to genuinely believe in responsible advertising, ASCI CEO Manisha Kapoor

advertising | Apr 13, 2022 9:36 AM IST

Storyboard18 | A 'matter of survival' for Star, as competition intensifies for IPL media rights

sports | Apr 7, 2022 12:14 PM IST