Articles By

Saumya Tewari

Assistant Editor at Storyboard

Articles By Saumya Tewari

Storyboard18 | Sports sponsorship is an investment not expense, says HCL Software Vice President

storyboard18 | IST

Criteo’s Brian Gleason says firm will build technology, engineering hub out of India

storyboard18 | IST

The rise and perils of employee influencers and founder brands

storyboard18 | IST

Exclusive: Mastercard's Raja Rajamannar on BCCI deal, cricket and sports marketing

storyboard18 | IST

Exclusive: Meesho mounts first massive celebrity-led festive campaign

storyboard18 | IST

EVolve 2022: Making EVs more desirable and accessible

storyboard18 | IST

Storyboard18: Kusha Kapila packs a punch for Tata Motors’ Punch

storyboard18 | IST

EVolve 2022: Industry needs to focus on steps to make reliable products, says Ather’s Nilay Chandra

auto | IST

There is an opportunity for building a better agency, not just a different one: Manja's Prajato Guha

storyboard18 | IST

Storyboard18 | Is trust in finfluencers crashing?

storyboard18 | IST

The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

storyboard18 | IST

Storyboard18 - Stacks & Strategies | Spotify and the case of programmatic audio ads: Are advertisers and users listening?

storyboard18 | IST

Wakefit creates viral advertisements taking help of Ikea Bengaluru entry and Google Translate

storyboard18 | IST

Storyboard18 - Stacks & Strategies | Rise of vernacular advertising on digital in India

storyboard18 | IST

Storyboard18 - Stacks & Strategies: Adtech Trends To Watch For

storyboard18 | IST

Storyboard18 - Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

storyboard18 | IST

Storyboard18 | Why agencies matter: Lessons from Layer’r deo ad disaster

storyboard18 | IST

Storyboard18 | Repeat offender? ASCI pulls up offensive Layer’r Shot deo ad

storyboard18 | IST

Storyboard18 | Brands need to level up to get women gamers

storyboard18 | IST

Storyboard18 | Should brands dissociate with influencers who promote toxic content?

storyboard18 | IST

Storyboard18 × Just Sports | What will sports marketing look like in 2022 & 2023?

storyboard18 | IST

Storyboard18 | What state tourism accounts mean for ad agencies

advertising | IST

Storyboard18 | 'Misinterpretation of the facts using 'Make in India' as a marketing tool wasn’t a good experience for me', Realme's Madhav Sheth

business | IST

Storyboard18 | Summer advertising heats up as temperatures soar

advertising | IST

Storyboard18 | Young consumers troll celebs featuring in tobacco ads

advertising | IST

Storyboard18 | Durex shifts focus to women's pleasure in new campaign

advertising | IST

Storyboard18 | New advertisers need to genuinely believe in responsible advertising, ASCI CEO Manisha Kapoor

advertising | IST

Storyboard18 | A 'matter of survival' for Star, as competition intensifies for IPL media rights

sports | IST

Storyboard18 | Inside Dunzo’s marketing playbook

advertising | IST

Storyboard18 | Advertisers ride high on IPL 2022 wave

storyboard18 | IST