Articles By

Sanjay Mehta

Articles By Sanjay Mehta

Lost in translation: Why going regional on digital is crucial for your brand's success

Lost in translation: Why going regional on digital is crucial for your brand's success
ms | IST

Telling your story well: Content is still the king, and its future is technology

Telling your story well: Content is still the king, and its future is technology
ms | IST

How pharma firms can tread the digital path to build brand preference

How pharma firms can tread the digital path to build brand preference
ms | IST

How customer expectations and experience have changed in the digital era

How customer expectations and experience have changed in the digital era
views | IST

Facebook and Google: Do brands love them or hate them? Or both?

Facebook and Google: Do brands love them or hate them? Or both?
technology | IST

Will the 'human touch' remain relevant in the era of Artificial Intelligence? 

Will the 'human touch' remain relevant in the era of Artificial Intelligence? 
ms | IST

The frenemy effect of market aggregators like Amazon and Swiggy!

The frenemy effect of market aggregators like Amazon and Swiggy!
ms | IST

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