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PureCircle looks to expand India footprint, but will the country embrace stevia?

Updated : November 02, 2018 08:00 PM IST

PureCircle, the world’s largest producer and innovator of the plant-based, zero calorie sweetener, says it has only just begun to scratch the surface in India.
Promising 250-300 times the sweetness of sugar minus the calories, and championing itself as a healthier, natural alternative to artificial sweeteners, PureCircle is pitching stevia as India's answer to its chronic ill-health.
For the Kuala Lumpur-headquartered company, India is an important market in its fastest region, the Asia Pacific.
PureCircle looks to expand India footprint, but will the country embrace stevia?
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