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Slowdown impact: Festive season to see muted growth in ad spend

Updated : August 22, 2019 05:28 PM IST

While media planners say the slowdown in the FMCG and automobile sectors will not impact total festive ad spend, they expect modest to low growth over last year.
The festive period accounts for 40 percent of the total advertising spends for the year, with the FMCG, automobile and e-commerce sectors being prime drivers.
Slowdown impact: Festive season to see muted growth in ad spend
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