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News genre does not need weekly data at microscopic level, says Paritosh Joshi

Updated : October 23, 2020 23:50:54 IST

Explaining how BARC conducts back-checks using statistical forensics, Joshi said, "Statistical Forensics looks out for behavior which is not consistent with the behavior seen in a particular audience, in a particular household in a particular geography."
News genre does not need weekly data at microscopic level, says Paritosh Joshi
Published : October 23, 2020 11:50 PM IST

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