Advertising How advertising research explains Donald Trump's profound appeal Updated : February 24, 2020 10:46 AM IST Studies have shown that humans interpret what they hear and see through an emotional lens that is made up of three mechanisms: appeal, engagement and empowerment. When it comes to the emotional appeal of an advertisement or politician, empowerment may be more important than we think. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.