A model in a bikini, cavorting under a waterfall wasn’t about a new soap but about an attitude and a worldview. Liril, the soap, went on to become a monstrous hit and Karen Lunel with her electrifying smile swept her way to collective oohs with a heady mix of freshness and sheer energy. The accompanying jingle — 'La, lalala, la, la, la' — became the sound of a new India.
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