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advertising | IST

Affle India: Expect strong trends to continue in 2021, says CMD Anuj Khanna Sohum

The Affle India stock is up over four hundred percent from its issue price. The stock had listed in August 2019 and is up over a hundred and fifty percent in the last one year.

The Affle India stock is up over four hundred percent from its issue price. The stock had listed in August 2019 and is up over a hundred and fifty percent in the last one year.
On digital advertising post-COIVD, Anuj Khanna Sohum, CMD and CEO of the company said, “After COVID we saw bounce back, but the trends have continued through the last quarter as well. We ended 2020 as a record year. We have done very well throughout the year. I expect the next year which has just started, we are very bullish about trends the way they are going.”
Ads are shifting to digital faster and the trend is holding up, he said.
“Digital advertising is booming, advertisers' budget are shifting to digital faster and it has got accelerated and the trend is holding up. The top 10 customers in industry verticals that Affle is focused on are clear that customers attention is best engaged with when they are on the mobile screen or on connected devices and consequently a big part of their advertising budgets are actually shifting towards digital.”
On Q3 performance, Sohum said, “Q3 was our best of the last calendar year.”
“It is suffice to say we are growing on all parameters, whether it is revenues, whether EBITDA, whether it is profitability, after-tax, or whether it is cash flow and all the parameters are growing,” he said.
Watch the video for more.